On The Record with Rick Horrow

3/6: Grandfather of Sports Sponsorships

Episode Summary

This week we talk sponsorships with Tony Ponturo, who spent 26 years at Anheuser-Busch serving as Vice-President of Global Media Sports and Entertainment Marketing. Ponturo talks about being at the forefront of the sports marketing business, and how his efforts have even earned him two TONY Awards.

Episode Notes

This week we talk sponsorships with Tony Ponturo, who spent 26 years at Anheuser-Busch serving as Vice-President of Global Media Sports and Entertainment Marketing. Ponturo talks about being at the forefront of the sports marketing business, and how his efforts have even earned him two TONY Awards.